There's a hidden corner of TikTok the algorithm won't show you, full of weird, creepy and downright disturbing videos. Is it ...

It appears that social media might be moving away from opaque systems that predict user interests, and instead are handing over the reins for users to decide. Platforms like Threads, […] ...

The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the ...

Small businesses thrive on TikTok thanks to an algorithm that evaluates each video independently. User engagement (likes, comments, shares, saves), watch time and relevant content are more important ...

An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

A new slider tool allows users to signal they want more content based on certain topics, like ‘dance’ or ‘current affairs.’ A new slider tool allows users to signal they want more content based on ...

A Wall Street Journal investigation found that TikTok only needs one important piece of information to figure out what you ...

Overview: Social media algorithms personalize content by analyzing watch time, engagement, and user behavior to determine ...

TikTok is one of the most popular video-sharing and social media apps in the world. But its Chinese ownership has raised concerns in the U.S. and elsewhere.

Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. TikTok announced on Jan. 22, 2026, that it has formed TikTok ...

Instagram is rolling out “Your Algorithm” to the main feed, letting users see and adjust what the platform thinks they’re interested in. Mosseri credits TikTok with pioneering the recommendation model ...