Both LEGO and Mario have an incredible legacy of success in the pop culture genre, and have teamed up in the past to make some incredible collaboration sets. Namely, the Super Mario collection was a ...

In conjunction with the coolest F1 race of the year, the Singapore Grand Prix, Shell and Lego have teamed up with Ferrari to create a very cool sales promotion based on a tripartite brand alliance ...

Lego has released a statement confirming it will not renew its partnership deal with oil firm Shell, after a series of attacks from Greenpeace regarding Shell’s proposed plans to drill for oil in the ...

Shell’s objective was to create buzz around the collectible Shell V-Power Lego set of branded vehicles and accessories, with the ultimate goal of increasing the total number of visits to Shell ...