Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

Rosetta Stone is using QR codes in print ads to direct readers to sign up for the company?s language services. As QR codes are becoming more ubiquitous, Rosetta Stone seems to be taking advantage of ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

Learn how qr marketing helps brands connect print, outdoor ads, digital campaigns, and interactive advertising with fast ...

One aspect of Google TV that has received criticism from users is the presence of ads in some sections of the main UI. However, the company is reportedly looking for ways to make ads less disruptive ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

A single bright yellow billboard in Chicago offering free food just ignited a national conversation about advertising, distraction, and who is responsible when the road ahead gets ignored. The ad ...