Grocery distributor United Natural Foods Inc. (UNFI) has partnered with Sampler, a digital product sampling platform, to enable CPG brands to send samples to consumers’ homes. Toronto-based Sampler ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

As part of The Vitamin Shoppe’s launch of its Innovation stores, the retailer has sought to reach one of its primary goals: to help “demystify” the wellness space and re-establish the direction of its ...

KANSAS CITY — Entrepreneurs have awaited the return of in-store sampling, long regarded as a valuable tool for driving brand awareness and reaching new consumers. But over the past year as the ...

Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...

A fancy portable potty may not sound like a manufacturer's sampling tool of choice, but it exemplifies one of the new approaches marketers are taking to get their brands noticed -- and remembered.

TORONTO--(BUSINESS WIRE)--Mercatus, a leading provider of grocery eCommerce solutions, and Swish Brand Experiences, an emerging marketing technology company, are delighted to announce an impactful ...

Categories dependent on try before you buy are rethinking how to get products into consumers’ hands. As traditional methods channels for product samples — magazines, and in-store opportunities — have ...