We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...

You're a distributor supplying the mass market with all sorts of paint and painting accessories. Your customer base is made up of individual consumers, as well as stockists, and third-party suppliers.

Is your sales funnel too noisy, too congested? The MQL remains a tried-and-true way to qualify potential buyers. But without the right strategy, it's easy to fall into the classic cycle of too much ...