When I was a journalism student, one of the first lessons taught was the “inverted pyramid” writing style. It’s a way to structure content so readers get the most important information first. At its ...

Take a page from journalism 101– increase link building and outreach response rates by using the inverted pyramid. When I was a Communications major with a concentration in Advertising, I had to share ...

[The second in a three-part series by Denise Nix on applying proven journalistic principles to legal marketing content.] Blogs. Articles. Alerts. Releases. Content marketing. Thought leadership.

Perhaps you've heard of the inverted pyramid. This elderly news-story construction, which puts the most boring/trivial details at the bottom, is a relic of newspaper writing that needed to be cut ...

A psychologically disturbed innkeeper who’d been impersonating his dead mother was arrested Monday on suspicion of killing a woman and a private detective investigating her death. That’s how you’d ...

Maximize executives and board members' leverage with three communication steps: 1) Prepare yourself and the executives or board members in advance; 2) deliver in a news-style inverted pyramid; 3) ...

A lot of organizations like to say publicly that “the client comes first.” It’s the right thing to say. It’s the easy thing to say. But using that statement to guide the way your organization operates ...