MediaPost

Ecommerce Paid Channel Use Declines - A Problem For Search

The average number of paid channels used by any one ecommerce company fell to 2.7 in 2023 — down from 3.2 in 2022 — and that could become a major challenge for search engines supporting any type of ...
TMCnet

Decile Warns of the "First-Order Payback Trap" in Beauty Ecommerce, Arguing Brands Must Shift Focus from Initial Returns to Long-Term Customer Lifetime Value (LTV)

Decile warns that beauty ecommerce brands are falling into a "First-Order Payback Trap," where strong initial returns conceal ...
CMS Wire

FlexFactor Raises $16.8M Series A from Bessemer Venture Partners to Tackle the $500 Billion Ecommerce Problem

MIAMI, Oct. 10, 2024 /PRNewswire/ -- FlexFactor, a cutting-edge provider of decline recovery solutions for eCommerce brands, announced the completion of its $16.8 Series A funding round. The round was ...
adexchanger

New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Return Scams

If Q4 is the holiday shopping season, then Q1 might be the season of returns, or, more specifically, the season of return fraud. Retailers and ecommerce merchants are seeing a growing trend of returns ...
Business Wire

Particular Audience Unveils Revolutionary ‘Adaptive Transformer Search’ Solving the $300 Billion eCommerce Search Problem

SYDNEY--(BUSINESS WIRE)--Particular Audience, a pioneer in advanced artificial intelligence technologies for ecommerce, today announced the launch of its revolutionary Adaptive Transformer Search (ATS ...
Forbes

How To Avoid A Common Problem In E-Commerce Marketing: Compartmentalization

CEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. Before founding my agency, I worked at a brand that hired agencies ...