When business people talk Big Data, they often focus on the complexity of dealing with enormous data volume, but that’s changing. Volume alone does not pose the challenge it once did. For example, the ...

Editor’s Note: Tracey Smith is an internationally recognized business author, speaker and analytics consultant. She is the author of multiple books and hundreds of articles. Tracey has worked with and ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Insights and actionable data. Customer journey analytics require interdepartmental communication and collaboration to be effective. Insights will often impact multiple departments within a business, ...

Forbes contributors publish independent expert analyses and insights. I write about branding, trends, creativity and disruptive businesses. We talk about data analytics today like it’s a new thing.

Data analysis can help your company make money — but data isn’t free. In fact, although obtaining good data isn’t always difficult, it can be expensive. For example, the randomized control trials ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

New to YouTube Analytics? Read this article for an overview of how to use YouTube Studio, and the types of information it can provide. YouTube provides a built-in analytics platform to help you ...