In this edition of Founder FAQ, Petra Smith, founder and Managing Director of the UK-based marketing consultancy Squirrels&Bears, answers: “How can I make my content go viral on social media?” You can ...

Co-authored by Nigel Bairstow, Ph.D., and Jeremy Neofytos, Research Assistant Over the last seven years, the customer experience on social media has shifted dramatically, moving away from the early ...

"If you randomly follow the algorithm, you probably would consume less radical content using YouTube as you typically do!" So says Manoel Ribeiro, co-author of a new paper on YouTube's recommendation ...

Why do algorithms keep showing us content we claim not to want? The answer isn’t manipulation—it’s conflict between our ...

Instagram is testing new features that could give users more control over the content its algorithm recommends, as its parent ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

It’s hard to ignore the seismic shifts brought about by algorithm-driven content. Every time you scroll through your social media feed or check your favorite news app, algorithms are diligently at ...

Add Yahoo as a preferred source to see more of our stories on Google. An executive from Chinese social media giant ByteDance played down the role of its content-recommendation algorithms in creating ...

LinkedIn's algorithm has changed, making old tactics obsolete. Align your profile with content topics. Prioritize "saves" as the key engagement metric by creating valuable, referenceable content. Post ...