The New York Times

NBA’s ‘Script F’ Finals logo, 40 years after its debut, still means a team has made it big

Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a story ...

Larry O’Brien Trophy likeness, script logo back on court for NBA Finals

The Larry O’Brien Trophy image will be back on the court for the 2026 NBA Finals. So will the classic script logo. It became ...
National Basketball Association

It's back: NBA unveils a reimagined NBA Finals script logo

The NBA unveiled a reimagined logo for the NBA Finals presented by YouTubeTV which brings back the iconic script font used in the past.
Hosted on MSN

NBA brings back trophy image, script logo for Finals courts

SAN ANTONIO -- It's official: The NBA Finals logos are back at the NBA Finals. With no fanfare other than a social media post, the NBA announced Sunday that the image of the Larry O'Brien Trophy -- ...