“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at ...

The traditional discovery economy—built on the multidecade dominance of search engine results pages (SERPs)—is undergoing a tectonic shift into the answer economy. For digital marketers, visibility is ...

Even though Robert Burns wrote the line “the best-laid schemes o’ mice a’ men/gang aft agley” more than 200 years ago, it still resonates. In the age of artificial intelligence (AI), many brands are ...

Instagram can be addicting, overwhelming and entertaining in equal parts. Since its launch in October 2010, the social media platform has grown to over 400 million active users on the site, who post ...

The way people find information is changing. Millions of consumers now bypass traditional search engines entirely, asking AI assistants like ChatGPT, Google Gemini, Perplexity and Claude for product ...

Certain moments in a marketing career have a way of distilling years of experience into a single, essential lesson. For me, that moment came during my time at PepsiCo, when I saw firsthand how a brand ...