When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. According to a new In-Stat report, HDTV and video on demand will provide long-term growth for ...

Add Yahoo as a preferred source to see more of our stories on Google. AMC Networks has set a deal with major cable providers Comcast, Charter and Cox for addressable ads to be shown in each hour of ...

Rentrak sees surging interest in addressable TV advertising, according to Bill Livek, CEO of the audience measurement and data services firm. “We believe this will be a massive advertising category,” ...

Canoe Ventures today announced that the first multi-distributor, linear addressable TV campaign has been launched as part of the On Addressability initiative. Founded by Comcast Advertising, Cox Media ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the third in a series that will ...

Go Addressable Welcomes New Members as Research Shows That 78% of Advertisers Say Addressable TV Will Be a Factor in 2026 TV Upfront Negotiations The momentum Go Addressable is experiencing reflects ...